Samsung Premier LED Cinema signs Thailands Major Cineplex

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Samsung Premier LED Cinema signs Thailands Major Cineplex
Samsung Premier LED Cinema signs Thailands Major Cineplex
« on: Mon October 09, 2017, 07:22:49 PM »
Samsung is bringing its Cinema LED Screen to the Paragon Cineplex theater in Bangkok, Thailand. Making the Major Cineplex Group the first customer for Samsung Premier, Samsung's DCI-compliant High Dynamic Range Cinema LED Screen, outside Korea. The first installations being in Seoul and Busan. Installations in Burbank, London and Scandinavia are expected to open relatively shortly.

Samsung Premier LED Cinema signs Thailands Major Cineplex

“The continued growth of the local entertainment industry and the openness to embracing new technologies made Thailand the perfect location for Southeast Asia’s first Cinema LED Screen,” said Yong Chul Jo, President of Samsung Electronics Thailand. “By delivering the most immersive theater environment possible, the Cinema LED Screen creates an unparalleled viewing experience guaranteed to make the Cinema LED theater a destination for movie enthusiasts.”

“We are excited to partner with Samsung to shift the paradigm of entertainment content screening, and we look forward to inviting our customers and partners into a cinema more capable of bringing stories to life,” said Vicha Poolvaraluck, Chairman of Major Cineplex Group Plc.
Samsung Premier LED Cinema signs Thailands Major Cineplex

Samsung says "the Samsung Cinema LED Screen is expected to expand to movie theaters around the world including the USA and Europe in coming years".

Following conversion of the 200-seat cinema at the Paragon Cineplex in Siam Paragon into Cinema LED venue. "Several additional premium theater renovations are also expected throughout the region during the coming year", according to a Samsung statement. Samsung's new partnership with Major Cineplex Group, the largest cinema company in Thailand with more than 110 theaters and 668 movie screens, allows for expansion of the Samsung premier LED Cinema platfom by on its own. Regardless of installations in US, and Europe.

The Bangkok theater shpuld open in February, that may imply that either all installations are delayed,this being the first internationl instaalation, or other demotheaters may open prior to the first announced cinema in Thailand.

The Cinema LED Screen extends nearly 10.3m (33.8ft) wide, though easy to install and configure within nearly any existing theater dimensions, claims Samsung. The display also amplifies on-screen content through HDR picture quality, powered by ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL/500nit) nearly 10 times greater than that offered by traditional projectors. As a result, samsung says: "movie-goers can enjoy content free of distortion and brought to life through lifelike colors, pristine whites and deep blacks".
Beyond its visual enhancements, the Cinema LED Screen also offers theater managers the reliability of long-term performance. The display’s shelf life of more than 100,000 service hours far exceeds that of traditional projectors and minimizes the need for costly maintenance. Additionally, the Cinema LED Screen employs a strict anti-copy encryption protocol to prevent unlawful streaming or content redistribution.
As the demands for cinema space evolve, Samsung’s Cinema LED Screen will offer theater managers in Thailand and across the world added flexibility to expand service offerings and generate new revenue. The display maintains a consistent presentation across a range of dark and ambient lighting conditions regardless of the featured content. This versatility will empower cinemas to use theater spaces for concert and sports event viewing, gaming competitions, corporate events and other non-traditional content sources.