Ericsson rebrands and seperates Ericsson Broadcast and Media Services in Red Bee

Ericsson rebrands and seperates Ericsson Broadcast and Media Services in Red Bee Author Topic: Ericsson rebrands and seperates Ericsson Broadcast and Media Services in Red Bee  (Read 144 times)

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Struggling communications vendor and services provider Ericsson has gathered all its broadcast technology and services activities in a new seperate entity Red Bee Media. Ericsson renamed its Broadcast and Media Services business to Red Bee Media, effective today November 9, 2017. The Red Bee Media name and brand identity will apply to all of Ericsson's Broadcast and Media Services businesses worldwide. As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S.

This readies the company for a sale.

Red Bee being the old name of the UK business that started when the BBC commercialized its Broadcast Playout and Management activities in 2002. Ericsson acquired the enlarged business in 2014 and rebranded it to Ericsson Broadcast and Media Services (EBMS) in 2015, but now returns to the old name.

The Red Bee media brand covers all its Broadcast and Media Services, not just that part of the UK Led services activities that were previously part of Red Bee. This includes the former broadcast services division of Technicolor, compression and processing powerhouse Tandberg Television, HyC Group, Fabrix Systems and Microsoft Mediaroom.

Steve Nylund, CEO of Red Bee Media, says: "We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognized across the industry. Adopting this brand will enable us to strengthen our position as an independent and agile media services organization. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values."

Red Bee Media is a provider of broadcast and media services. It is headquartered in the UK and employs around 2,500 broadcast and media specialists globally. Its comprehensive services portfolio spans media management, playout, OTT, access services, content discovery and award-winning creative services and sports graphics and analysis solutions.



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