Cinemark Theatres first to adopt “One Network Alliance” Digital Lobby Experience

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Cinemark Theatres is the first Cinema chain to adopt the “One Network Alliance” Digital Lobby Experience. It offers a single-source solution for in-theater media marketing. The Barco and Vision Media alliance is pioneering a turnkey lobby entertainment solution bringing together innovative cinema technologies and in-theater marketing expertise. Vision Media is a provider of Physical and Digital Media Management to the Entertainment Industry worldwide.

Cinemark Theatres first to adopt “One Network Alliance” Digital Lobby Experience

Cinemark has consistently been the first exhibitor to embrace new generations of Barco’s cinema solutions to bring cutting-edge entertainment to moviegoers. The One Network Alliance (ONA) – a strategic partnership between cinema technology leader Barco and in-theater marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theaters this month. The solution will empower Cinemark to transform its cinema lobbies into immersive storytelling environments using vibrant digital content viewed on billboard-size displays.

“Cinemark has always been on the cutting-edge of movie entertainment, and with the One Network Alliance Digital Lobby Experience, we are once again pioneering a one-of-a-kind experience for the next generation of moviegoers”, comments Mark Zoradi, Cinemark CEO. “The ONA’s robust technology platform was very important to us, ensuring that we can continue to deliver on our mission of providing innovation within our theaters”.

The power of the Digital Lobby Experience is its uniquely all-encompassing ONA platform, built on an alliance harnessing the best of both worlds: Barco’s industry-leading cinema technologies and Vision Media’s in-theater digital marketing expertise. The advanced technology concept brings the cinema lobby to life, engaging visitors the moment they enter the theater. Large-scale digital banners, vertical display systems and digital movie posters provide numerous different orientations to support all creative activations. During the eagerly-anticipated Lobby Takeovers, specific display systems will play in a symphonic coordination of light, sound and video content.

“Cinemark lobbies are poised to become interactive, multi-dimensional digital canvases where upcoming movies and dynamic, animated content will bring the magic of the movies front and center,” comments Greg Patrick, Vice President Cinema-Lobby for Barco. “Our movie exhibitors can select from a comprehensive portfolio of fully integrated digital cinema lobby products designed to enhance the moviegoing experience, while driving customer engagement and loyalty”.

Understanding the constant pace of new trends with hyper-targeting and advances in digital technology within the promotional space, the ONA will continue to incubate next-gen hardware and software solutions in their Innovation Vault, driving the lobby entertainment trend.

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