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Author Topic: Sony announces release pricing for three new 2016 HDR 4K ultra HD TV series  (Read 709 times)

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Offline DCI forum

Stephan Jukic – June 28, 2016

After taking the surprising step of first announcing, presenting and then releasing for sale their three 2016 premium 4K UHD TVs with full High Dynamic Range technology earlier in the year (all of which had been presented at CES 2016 in January of this year) Sony has now taken its supposed all-premium 4K TV strategy for 2016 to a new level of affordability with three additional TV model types which hadn’t previously been introduced at any public event.

What’s surprising and great about these new TVs is the fact that despite their having prices more affordably below those of the first three Sony models from 2016, the new TVs still feature key premium features like high dynamic range and, apparently, even wide color gamut.

This Tuesday, Sony announced the pricing and availability of the new models and they are called the XBR X800D, XBR-X750D and XBR-X700D.

Just like their premium cousins from the earlier in 2016, the X930/X940D, X900D and X850D, the new XBR models also run off Google’s Android TV platform, with built in Google Cast support and all of the major 4K and HD content apps like Netflix, Amazon, YouTube and so on. The TVs also include more advanced smart TV features like voice search, Internet of Things communication with other household devices and assorted features for mirroring content from external devices.

Among the three new TVs, the X800D is the priciest and the only one with HDR support right out of the box for both wide color gamut and wider contrast levels. It’s thus the most premium oriented of the three new models, with the 49 inch version selling for $1,500 and the 43 incher going for a not too cheap $1,300.

Next up is the X750D, which doesn’t support HDR right away but will have the technology added through a near future firmware update. This model comes in only one very large 65 inch size and is selling for a not too bad (for 65 inches) $2,300.

Finally, the X700D is the cheapest of the new TVs and retails for $1,500 for the 55 inch model and $900 for the 46 inch TV. This model will also come with HDR support only later in the year through a firmware update according to Sony but does feature the same smart TV functionality as the other two models.

All of the new TVs are on pre-order right now from Amazon.com, Best Buy and other major electronics retailers.

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Offline DCI forum

Sony Unveils 3 Mid-Range 4K XBR TV Series
« Reply #1 on: Wed June 29, 2016, 08:46:14 AM »
June 28th, 2016 · No Comments · 2160p, 4K Flat Panel, 4K LED LCD, Connected TVs, HDR, LCD Flat Panel, LED LCD Flat Panels, News, Second Screen, Streaming Services, UHDTV

SonyXBR43X800D
Sony Electronics officially unveiled Tuesday five models across three mid-range 2016 4K Ultra HD XBR TV series including: the XBR-X800D, the XBR-X750D and the XBR-X700D.

All of the new models go on pre-sale this week and will be available starting in July through Amazon, bestbuy.com and other retailers, the company said.

The two models in the X800D series – the XBR-43X800D and XBR-49X800D – ship with support for high dynamic range (HDR).

Sony said the lone 65-inch model in the X750D line and the 49- and 55-inch models in the X700D series “will be upgradable to HDR compatibility via a firmware update later this year.”

Combined with 4K Ultra HD resolution, HDR produces demonstrable improvements in picture quality including delivery of a wider range of contrast with additional details brought out in very dark and very bright sections of an image at the same time. The technology also brings spectral highlights to images, where bright objects actually output brighter luminance levels than the surrounding picture, creating a sense of realism and depth in the picture.

Sony did not say what the maximum luminance levels are for any of the new TVs. Thus far, the company has declined to participate in the Ultra HD Alliances’ Ultra HD Premium certification program, which stipulates peak brightness (1,000 nits for LED TVs) and black level (0.05 nits for LED TVs) criteria, among other things, to qualify for a special premium logo.

It’s expected that these mid-range 4K TV models will have lower luminance levels than Sony’s higher-end X930D and X940D series models.

All of the new models offer 4K Ultra HD with 3,840×2,160p resolution, which is roughly four times the resolution of Full HD 1080p TVs. Sony includes in all models its up conversion technology, which takes lower-than-4K-resolution content and upscales it to near 4K quality for display on 4K screens.

All three series support Google’s Android TV operating system for streaming content. Android TV enables easily linking Android mobile devices with the TV to share content, photos, and other functions. TV viewers can watch shows from Google Play, Amazon Video, YouTube, Netflix, Hulu, PBS and Sony Pictures Home Entertainment’s Ultra streaming service.

Users can also access a selection of games and additional apps from the Google Play store. Additional apps available via Android TV include HBO NOW, EPIX, Starz Play, iHeartRadio, Fusion, PlutoTV and Vevo.

Beyond streaming content, Sony’s Android TV platform allows Home Automation control directly from the TV’s user interface using a Logitech Harmony Hub. More than 270,000 home entertainment products and IoT (internet of things) devices, such as lights, shades and thermostats can be controlled and automated at the push of a button on the TV’s remote.

Android TVs also include a Voice Search feature that has been enhanced to support natural language voice actions and longer, more complex sentences. The Android platform also supports Google Cast that lets users cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

Models and suggested retail prices include the following:

 

X800D Series:

Features include: Edge-lit LED LCD TV; 4K UHD/60p resolution; 24p True Cinema; 4K X-Reality PRO; Advanced Contrast Enhancer (ACE); HDR (High Dynamic Range); Motionflow XR 240 (native 60Hz refresh rate); Triluminos Display; Android OS with Google Cast, PlayStation Now gaming, Opera Browser available.

XBR-49X800D, 49-inches, $1,499.99 MSRP ($899.99 UPP)

XBR-43X800D, 43-inches, $1,299.99 MSRP ($749.99 UPP)

 

X750D Series

Features include: 24p True Cinema; 4K X-Reality PRO; Advanced Contrast Enhancer (ACE); Motionflow XR 960 (native 120Hz).

Features include: Direct LED backlight; 4K Ultra HD resolution, HDR support (with coming firmware update); 24p True Cinema; 4K X-Reality PRO; Advanced Contrast Enhancer (ACE); Motionflow XR 240 (native 60Hz refresh rate); Android TV smart TV platform with PlayStation Now, Opera Browser, and Google Cast. Audio power output (10 W x 2 Audio Power Output); Clear Phase Speaker; Dolby Digital / Dolby Digital Plus / Dolby Pulse; S-Force Front Surround; and S-Master.

XBR-65X750D, 65-inches, $2,299.99 MSRP ($1,499.99 UPP).

 

X700D Series

Features include: Direct LED backlight; 4K Ultra HD resolution; 24p True Cinema; 4K X-Reality PRO; HDR support (with coming firmware update); Advanced Contrast Enhancer (ACE); Motionflow XR 240 (native 60Hz refresh rate). Audio power output (10 W x 2 Audio Power Output); Clear Phase Speaker; Dolby Digital / Dolby Digital Plus / Dolby Pulse; S-Force Front Surround; and S-Master.

XBR-55X700D, 55-inches, $1,499.99 MSRP ($899.99 UPP).

XBR-49X700D, 49-inches, $999.99 MSRP ($799.99 UPP).

Android TV also include a Voice Search feature that has been enhanced to support natural language voice actions and longer, more complex sentences. The Android platform also supports Google Cast that lets users cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

By Greg Tarr